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As a successful rap artist, songwriter and entrepreneur, Loredana Zafi stormed the German-language music scene and is definitely here to stay. Millions of fans are inspired not only by her music, but also by her individual style and courage to constantly reinvent herself.
One thing is clear: Loredana makes bold statements! This is exactly what inspired JOOP! to get together with this successful self-made woman to develop a capsule collection. Under the motto ‘Heritage meets urban streetwear’, a unisex collection was created that combines and reinterprets the brand’s characteristic
design with the artist’s own personal style. In an exclusive interview, she reveals insights into the
creative process behind the collection, her personal highlights and the secret of her ultimate success.