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On our journey towards improved sustainability, we are replacing conventional raw materials with more sustainable and organic options.
Some of our collections already use sustainable raw materials. We will consistently build on this, with the aim of achieving 100% sustainability by 2030.
In order to fulfil our own standards and obligations to our customers in terms of sustainability and traceability, we were certified to the following standards in 2020:
Furthermore, JOOP! is proud of being a member of the Better Cotton Initiative (BCI) as of April 2020. We have set ourselves the aim of using primarily sustainable raw materials in our collections and have committed to using 100% sustainable BCI cotton by 2030, at least 50% organic and GOTS-certified cotton by 2025. The Better Cotton Initiative (BCI) uses a mass balance system and is not physically traceable right up to the end products. BCI farmers also benefit from the demand for better cotton in the quantities in which we procure it.