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JEANS FOR THE FUTURE
Jeans for the Future

WE PRODUCE SUSTAINABLE DENIMS.

Less water, energy, chemicals and emission and more reprocessing, recycling and upcycling – these are also a top priority for JOOP! JOOP! jeans are already made using primarily sustainable processes.

For this reason, we are not only particularly proud of the characteristic design of our jeans but also of the individual sustainable stages involved in their production.


From obtaining the fibres and manufacturing the fabric to efficient finishing processes and the level of detail in the sewing to the perfect finish of the JOOP! Jeans, we guarantee a premium product that will provide the wearer with lasting joy and that also takes environmental sustainability into account.


WE PRODUCE SUSTAINABLE DENIMS.

Less water, energy, chemicals and emission and more reprocessing, recycling and upcycling – these are also a top priority for JOOP! JOOP! jeans are already made using primarily sustainable processes.

For this reason, we are not only particularly proud of the characteristic design of our jeans but also of the individual sustainable stages involved in their production.


From obtaining the fibres and manufacturing the fabric to efficient finishing processes and the level of detail in the sewing to the perfect finish of the JOOP! Jeans, we guarantee a premium product that will provide the wearer with lasting joy and that also takes environmental sustainability into account.

Fabrics
FABRICS


Therefore, when choosing the fabric for JOOP! jeans, we give priority to cotton from controlled sustainable cultivation and other internationally certified sustainable and pollutant-free raw materials. We procure most of our outer fabrics from carefully selected, highly qualified weaving mills from Italy, Egypt and Turkey.

FABRICS
finishing
FINISHING

The finishing process is what gives JOOP! JEANS their unique, authentic look. In this area of production, too, the use of cutting-edge laser machines and innovative ozone technologies from leading European manufacturers helps us to significantly reduce our use of water, energy and chemicals.

FINISHING
crafting
CRAFTING

Modern finishing processes facilitate the environmentally friendly creation of JOOP! denim fabrics. This enables us to save significant amounts of water, energy and chemicals. The water used in production is subsequently filtered, prepared and returned to the production cycle for reuse.

CRAFTING
#joopsustainability
#joopsustainability