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Jeans for Future

JEANS FOR FUTURE

Jeans for Future

JEANS FOR FUTURE

WE OPT FOR MORE SUSTAINABLE DENIM PRODUCTION!

Less water, energy, chemicals and emissions and more reprocessing, reuse, recycling and upcycling – this goal has also become a priority at JOOP! The production of JOOP! Jeans is already predominantly sustainable.


As a result, we are not only proud of the characteristic design of our jeans, but also of the more sustainable manufacturing steps. 

From fibre extraction and fabric production through resource-saving processing and the intricate sewing process all the way to the perfect finish, the long list of processing steps involved makes JOOP! Jeans a premium product that guarantees long-lasting wear and a sustainable environmental approach.

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FABRICS


When choosing the fabric for JOOP! Jeans, we primarily use cotton from more sustainable cultivation. We procure most of our outer fabrics from carefully selected, highly qualified weaving mills from Italy, Egypt and Turkey.