SOCIAL MISSION
As a modern lifestyle brand, we stand for
equality, diversity and humanity.
The respectful treatment of every individual is our top priority.
Through our membership in the German Diversity Charter, amfori BSCI (Business Social Compliance Initiative), HIGG INDEX, STS2030 (Sustainable Textiles Switzerland 2030), Better Cotton, Leather Working Group and REPREVE, we make an active contribution to the improvement of social standards throughout the supply chain as well as more fair and sustainable production conditions.
GERMAN DIVERSITY CHARTER
At HOLY FASHION GROUP, diversity and equal opportunities are a natural and lived part of an open and value-oriented corporate culture. For us, diversity means innovative strength, inspiration and enrichment and thus a great potential for entrepreneurial success. Regardless of nationality, gender, religious and political beliefs, sexual orientation, age or possible disability, every employee can fully contribute and realise his or her potential in our working environment.
AMFORI
amfori BSCI (Business Social Compliance Initiative) is an international initiative working for the improvement of global social standards and championing the improvement of working conditions in the global manufacturing industry. Members must abide by an ethical code of conduct, which defines minimum requirements with regard to working conditions, working hours, pay, child labour, forced labour, health and safety requirements, discrimination and environmental protection. Compliance with the code of conduct is regularly monitored in the manufacturing facilities via a systematic auditing and qualification system.
Sustainable Textiles Switzerland 2030
With its unique heritage, JOOP! has stood for highly stylish statements and discerning quality for decades. For us, the use of more sustainable and resource-saving production processes and the assumption of responsibility throughout the value chain are inherent elements of this, too.
As part of the HOLY Fashion Group, JOOP! has been a member of the Sustainable Textiles Switzerland 2030 (STS 2030) programme since December 2021. Together with the STS 2030 initiative, we want to make an active contribution to the improvement of a sustainable and socially responsible value chain in the clothing sector. Through our membership, we pledge to our commitment to taking specific action to achieve the goals, which include:
1. The reduction of greenhouse gas emissions
2. The promotion of fair salaries and humane working conditions for all
3. The promotion of innovative business models towards a circular economy
4. Transparency to ensure that sustainable purchasing decisions can be made
You can find more information on the STS 2030 multi-stakeholder program at: www.sts2030.ch
BETTER COTTON
We have been a proud member of the Better Cotton Initiative (BCI) since April 2020. As a global non-profit organisation and the largest cotton sustainability programme in the world, BCI brings people and organisations together with the aim of achieving continuous, measurable improvements for the environment, farmers and the economy of cotton cultivation regions.
The initiative trains farmers to use water efficiently, respect the health of the soil and natural habitats, reduce the use of harmful chemicals and uphold fair working conditions. BCI farmers benefit from the demand for Better Cotton in the same quantities as we procure.
Better Cotton is sourced through a mass balance system and is not physically traceable to the final products.
As part of the HOLY FASHION GROUP, JOOP! has set itself the goal of procuring at least 50% of its cotton from sustainable sources by 2025. ‘Sustainable cotton’ refers to Better Cotton as well as recycled cotton, organic cotton and GOTS- and OCS-certified cotton.
For more information please visit:
Leather Working Group
JOOP! joined Leather Working Group in 2023 to support more responsible leather manufacturing.
The global multi-stakeholder, Leather Working Group (LWG), is a member-led non-profit organization that is dedicated to driving excellence in the leather industry, minimizing the environmental impact of leather production and challenging industry perceptions through a suite of tools and ESG certification.
REPREVE
We use recycled fibres from the renowned brand REPREVE® in some selected products. REPREVE® is made from 100% recycled materials, in particular used PET bottles. The PET bottles are collected, cleaned and sorted, then shredded and melted down into plastic granules. In an energy- and resource-saving procedure, high-quality polyester yarns are then produced.
Thanks to the U-Trust Fiberprint technology developed by REPREVE®, the origin of the fibres can be clearly verified.