JOOP! HERITAGE
JOOP! is confidence, sexiness and style that lasts.
In the 1990s, JOOP! began to develop into a successful lifestyle brand. To this day, the spirit of founder Wolfgang Joop forms the DNS of the brand. The range now includes premium products from fashion, jewelry, eyewear, furniture and living segments. Building on this legacy, the JOOP! Team continues to work on the success of the brand today.
JOOP! is confidence, sexiness and
style that lasts.
In the 1990s, JOOP! began to develop into a successful lifestyle brand. To this day, the spirit of founder Wolfgang Joop forms the DNS of the brand. The range now includes premium products from fashion, jewelry, eyewear, furniture and living segments. Building on this legacy, the JOOP! Team continues to work on the success of the brand today.
CORNFLOWER
The JOOP! cornflower is much more than a flower. It is our heritage, a cult symbol, the unmistakeable face of the brand – and has been since the beginning of the 1980s. With its high degree of recognition, the iconic cornflower logo represents our roots and is re-interpreted every season anew on bags, luggage, clothing, shoes and accessories for JOOP! Men and Women. Statement pieces with style that unite endless passion for design and a firm commitment to quality. We love flower power!
CORNFLOWER
The JOOP! cornflower is much more than a flower. It is our heritage, a cult symbol, the unmistakeable face of the brand – and has been since the beginning of the 1980s. With its high degree of recognition, the iconic cornflower logo represents our roots and is re-interpreted every season anew on bags, luggage, clothing, shoes and accessories for JOOP! Men and Women. Statement pieces with style that unite endless passion for design and a firm commitment to quality. We love flower power!
JOOP! MEN
Discover the menswear collection with modern and confident styles and a touch of extravagance. The designs are trendy, exclusive and high-quality. The product portfolio is aimed at self-confident and style-conscious men.
JOOP! WOMEN
Style with attitude: the womenswear collection includes sexy and feminine looks that reflect self-confidence. The product portfolio is aimed at women with a high affinity for fashion and design.
JOOP! JEANS
The JOOP! JEANS brand impresses with innovative casual styles. The collection is characterized by a natural nonchalance that interprets rock elements of the 90s in a new and trendy way. With a focus on denim, the designs redefine casual chic and embody a spirit that is rougher, more relaxed and absolutely irresistible. Join us on this exciting journey where jeans are more than just clothes - they become a statement of individuality.
JOOP! LIVING
From soft bed linen and terry towels in extra-fluffy quality to fine porcelain, high-quality placemats and trendy home accessories: the JOOP! Living collection creates an inviting atmosphere and makes every living area shine.
JOOP! MEN
Discover the menswear collection with modern and confident styles and a touch of extravagance. The designs are trendy, exclusive and high-quality. The product portfolio is aimed at self-confident and style-conscious men.
JOOP! WOMEN
Style with attitude: the womenswear collection includes sexy and feminine looks that reflect self-confidence. The product portfolio is aimed at women with a high affinity for fashion and design.
JOOP! JEANS
The JOOP! JEANS brand impresses with innovative casual styles. The collection is characterized by a natural nonchalance that interprets rock elements of the 90s in a new and trendy way. With a focus on denim, the designs redefine casual chic and embody a spirit that is rougher, more relaxed and absolutely irresistible. Join us on this exciting journey where jeans are more than just clothes - they become a statement of individuality.
JOOP! LIVING
From soft bed linen and terry towels in extra-fluffy quality to fine porcelain, high-quality placemats and trendy home accessories: the JOOP! Living collection creates an inviting atmosphere and makes every living area shine.
THIS IS JOOP!
We are a hedonistic brand. we have a passion for sophisticated design and the courage to express ourselves. Statement-setting colors and perfect fits is what we stand for. The looks are extroverted and sexy but also emotional and passionate, they communicate conviction and individualism. Enjoying life to the fullest. Discerning, but not aloof. Well dressed casually for 24 hours. These are the style principles of JOOP!.
show off
We are a hedonistic brand. We celebrate life with style and make our own decisions.
QUALITY
We have a passion for sophisticated design, the courage to express ourselves and always strive for a perfect fit.
SEXINESS
Our collections emphasize individual personality. For us, sexiness means feeling comfortable in your own skin and radiating self-confidence.
find out more!
Immerse yourself in the world of JOOP! and find out more about us, our history and our daily work.
