NEW SEASON: SHOP THE LOOK

Discover the key looks of the season and be inspired by the styling of our iconic JOOP must-haves.

The new JOOP! summer collection pays homage to the wild beauty of Portugal – from the steep, rocky coastlines to the endless sandy beaches that stretch like flowing lines across the summer landscape. Inspired by the historic cities of Lisbon and Porto, the bright blue of the Atlantic Ocean and the detailed patterns of traditional azulejos, each piece tells a story of the sea, culture and joie de vivre. Between cool city vibes and relaxed luxury in hotspots such as Comporta, casual lifestyle blends with cultural heritage. The result: a collection that celebrates summer in all its facets – sensual, light and full of joie de vivre. Summertime at its best!

JOOP! JEANS WOMEN

Aloha is more than just a greeting—it describes an attitude to life characterized by lightness, relaxation, and pure summer vibes, which defines the JOOP! JEANS WOMEN Summer 2026 Collection. Inspired by the casual spirit of Hawaii, feel-good looks with fashionable appeal, a touch of sexiness, and carefree joie de vivre are created. Summer thrives on a playful mix of colors, versatile denim styles, and a confident 2000s flair that celebrates freedom and individuality. Tough coolness meets feminine sensuality: for looks full of energy, optimism, and good vibes only.