JOOP! stands for innovative, trendsetting design and high product quality. Our fashion embodies 

CONFIDENCE, SOPHISTICATION AND STRENGTH.

As a brand, we embrace the challenges of our time and are firmly committed to continuous improvement. Sustainability lies at our very core. Under the slogan of ‘JOOP! Sustainability’, we have found a sustainable answer with a strategy that benefits both our environment and you, our customers. We have set ourselves concrete, demanding objectives and have already initiated more sustainable change processes, which we implement promptly and on an ongoing basis.

Read on to discover the changes that have already been introduced and those yet to come at JOOP!.