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JOOP Sustainability Resourcen Rohstoffe

RESOURCES

On our journey towards more sustainability, we replace conventional raw materials with more sustainable, ecological ones. Part of our collection is already developed with sustainability in mind. It is now under consistent expansion with the aim of being 100% sustainable by 2030.



JOOP Sustainability Cotton branch standing with tufts of wool

BETTER COTTON


JOOP! has been a member of the Better Cotton Initiative (BCI) since 2020, an organization dedicated to improving cotton production worldwide.

Better Cotton is sourced through a so-called mass balance system. This means that the physical traceability of the cotton back to the individual end product is not guaranteed.


Instead, we ensure that the amount of cotton we source is covered by corresponding amounts from Better Cotton cultivation.

Through our membership, we support Better Cotton’s mission to promote better farming practices as well as social and environmental standards in cotton production.

JOOP Sustainability Sheep's head in a dark image in black and white

RESPONSIBLE WOOL


JOOP! is using an increasing quantity of mulesing-free merino wool in its knitwear and ready-to-wear collections, such as the knitwear basics – a decision that upholds animal welfare and meets our desire for more sustainable, animal-friendly product quality.


Mulesing is a technique used on young merino sheep in order to prevent infestation of the animal’s wool with fly maggots. A section of skin is removed around the animal’s tail, which is often the site where the flies lay their eggs. Because the skin is often removed without anaesthetic or follow-up care and the scar often becomes inflamed, this process is painful and distressing for the animals. This type of fly is found throughout Australia but not in countries such as Uruguay, Patagonia, South America , South Africa, Spain and Portugal, which means they are able to guarantee mulesing-free merino wool. That is why we source our merino wool exclusively from countries that can guarantee mulesing-free wool.


There is as yet no internationally recognised mulesing-free certificate. Certificates such as GOTS, RWS and ZQ Merino, however, guarantee animal welfare and prohibit mulesing in their standards.

JOOP Sustainability stacked leather in gray

LEATHER


Since 2015, we have consistently refrained from using fur from fur farming in our jackets, hoods and caps, for example. Our exclusive leather jackets are made using strictly selected leather and fur from livestock.

JOOP Sustainability Feather in a dark light in black and white

0% DOWN


JOOP! also renounces the use of real down. Instead, we use highly functional and partially recycled filling materials that are even superior to conventional down in terms of moisture management, washability and comfort.

JOOP Sustainability Packaging material: crumpled gray paper

PACKAGING


Our commitment to using more sustainable resources not only applies to our collections, but also to our packaging material.


Since 2022, our JOOP! bags have been made exclusively using recycled material and natural, biodegradable dyes. For the delivery of our online orders to wholesale customers, we use FSC-certified boxes by GREENCO and mailing bags with PVC-free, recyclable adhesive tapes. 


For more information, please visit:

www.holyfashiongroup.com/responsibility-environment

recycle icons

Recycling and sorting information for our products and hangtags

recycle icons

Recycling and sorting information for our products and hangtags