The international top models Edward Wilding and Julia Jamin, two expressive and multifaceted personalities, are the ideal choice for the new JOOP! campaign.
To the campaign
The renowned fashion photographer, Sacha Tassilo Hochstetter,
set them against an urban backdrop. The JOOP! couple are the authentic, attractive and playful embodiment of the modern, minimalistic design of the new JOOP! collection.