JOOP! Spring/Summer 2017

Drift –
The New Collection

Campaign

MODERN MINIMALISM

The international top models Edward Wilding and Julia Jamin, two expressive and multifaceted personalities, are the ideal choice for the new JOOP! campaign.
The renowned fashion photographer, Sacha Tassilo Hochstetter, set them against an urban backdrop. The JOOP! couple are the authentic, attractive and playful embodiment of the modern, minimalistic design of the new JOOP! collection.

To the campaign
Spring Summer 2017

MASCULINE SENSE OF STYLE

From the office to off-duty: this season’s JOOP! collection once again sets the standards in terms of design, functionality, quality and wearing comfort. It combines classic and sporty elements, elegance and the spirit of the time, figure-hugging cuts and summer nonchalance.

To the looks

WOW!

The new fragrance for men

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JOOP! ID

With the exclusive JOOP! Travel Capsule Collection, you maintain a stylish, personal look when travelling.

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STYLING FOR PERSONALITIES

Men appreciate accessories that are as functional as they are high-quality
while lending every look a little character.

Spring Summer 2017

FEMININE SELF-PERCEPTION

The new JOOP! collection focuses on modern, high-quality looks that accompany women in all their activities and make a personal impression. The interplay between slim, elegant silhouettes and casual nonchalance creates plenty of scope for a sense of style.

To the looks

MEANS OF EXPRESSION

Play with your expressive possibilities and
the ultimate accessories from JOOP!

JOOP! Living
Looks

Fine, light throws for cool summer evenings, designer bed linen and decorative cushions made from luxurious cotton-satin. Your well-being is enhanced in minimalist designs and relaxing colours. Be inspired.

JOOP! Living
Bathroom

Elegant bathrobes to snuggle into, bath towels that are easy on the skin and eyes and stylish accessories make for relaxation in the bathroom.

JOOP! Living Accessories

With selected, high-quality living accessories, you can create a stylish and atmospheric ambience. Give free rein to your decorative tendencies!