The new fragrance for men

JOOP! Wow!

The new masculine signature fragrance from JOOP! is surprisingly different: developed for men who want to cultivate their true self. The mysterious story of WOW! was directed on behalf of JOOP! Fragrances by the internationally renowned film director Olivier Dahan, who was also responsible for the Oscar-winning film “La vie en rose”.

Synthesis of shape and content

The man in you

Precious ingredients such as cardamom, fir balm, tonka beans, violet, vetiver and vanilla unleash a lasting wow effect. Sensual, aromatic, powerful and hypnotically elegant, this fragrance emphasises your style and personality.

WOW! EAU DE TOILETTE

To be worn at home, out and about or for any occasion, JOOP! WOW! is available in three sizes that are as clear as they are practical.

WOW! AFTERSHAVE

JOOP! WOW! aftershave lotion offers ideal skin care after shaving: the wow effect is both soothing and stimulating.

WOW! HAIR AND BODYWASH

The gentle cleansing JOOP! WOW! hair and body wash ensures a refreshing wow feeling from head to toe.