THE COMEBACK OF THE SEASON
The legendary JOOP! jeans from the 1990s are making a spectacular comeback with a collection drawing heavily on the style of the main line while maintaining its specific characteristics. Centre stage are close-fitting jeans, with the JOOP! logo in metal, leather label, back pockets with the JOOP! exclamation mark and a fly with figurative trademark embroidered in red bearing witness to the enhanced value.
Contemporary fits, styles and washes, hand-crafted details and three-dimensional techniques convey a feeling of modernity. Masculine jackets as well as logo and print shirts complete the look.