Lookbook

Menswear Spring/Summer 2017

Looks that keep pace with modern mobility while creating moments of relaxation offer the wearer a range of different styles and combinations.

Light, nonchalant elegance exudes confidence and a natural look. From sartorial to casual, from office to off-duty, unobtrusive colours are predominant: white, grey and navy blue. Summer colours offer a counterpoint.

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THE COMEBACK OF THE SEASON

Rarely have T-shirts and jeans looked so sexy. This season, the most masculine of all trousers come in every shade of blue or pure summer white, combined in a surprisingly elegant look with shirt and tie.
And it’s not only jeans but chinos too that boast comfortable summer qualities, playing with light washes. Prominent logo imprints with the unmistakable JOOP! lettering are reproduced on T-shirts and sweatshirts.