PURISM AND SOPHISTICATION

The new JOOP! womenswear exudes modern, feminine nonchalance. Pure lines contrast with sophisticated details, figure-hugging cuts with loosely-fitting elements. Tapered blazers and straight, pleated trousers create urbane looks for the office or after-work socialising. Mix and match with silky blouses, elegant sweaters, functional jackets and luxurious wool coats to create a range of different styles. It-pieces such as a biker jacket or little blue dress embody self-assured sexiness. The ultra-light poncho offers cool cosiness.

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