WELCOME TO THE WORKSHOP

Effortlessly attractively dressed – this casual masculine attitude characterises the look of the JOOP! JEANS Collection. The heart of the collection are the jeans, in individual fits, styles and washes. When combined with light basics and accessories, this dress code means a man can be himself in any situation.

JOOP! Jeans

A SUCCESS STORY

Since the birth of the legendary JOOP! jeans in the nineties, fashion has changed considerably. Lifestyles have become quicker, more mobile and more flexible than ever. This change lends the JOOP! JEANS Collection a contemporary expression. Constantly creating new, modern looks without ever sacrificing the quality – the JOOP! designers have really taken this task to heart and prefer wearing jeans as they work.

Treatment

UNIQUE CHARACTER

Even if the raw material is the same, every pair of JOOP! jeans is unique. As well as individual fits, the right treatment of JOOP! Jeans ensures individuality and character. Every technique is used, from careful manual work to modern laser technology to give this favourite item of men’s clothing its unique character. No one pair of JOOP! jeans is the same as another, because no one man is the same as another.

»A GREAT DEAL OF CRAFTSMANSHIP GOES INTO EVERY PAIR OF JOOP! JEANS. WE GRIND, SAND AND TURN OUR FINGERS BLUE.«

Washing

UNMISTAKABLE COLOUR

After the treatment comes another important processing step. Industrial washing machines are used to shrink the jeans to the right size and obtain the desired surface appearance. Long, vigorous washes give rise to a light blue colour while washing with stones creates the popular used effect of stone-washed jeans and gentle washes result in the dark-blue raw look. On average, a pair of jeans needs about four hours for its personal beauty ritual so that you can be casually dressed in a matter of seconds.

Trimming

STRONG PERSONALITY

People are recognisable by their particularities. And JOOP! jeans also have their own distinguishing features. Meticulous craftsmanship provides the details that give the jeans their names. Buttons, rivets, seams and labels are not just there for decoration but are proof of lasting value. After this final trimming stage, JOOP! jeans are sent on their way to you. Now all you have to do is find the right fit.

»AT JOOP! JEANS, WE LOVE WHAT WE DO AND WEAR WHAT WE LOVE.«

JOOP! JEANS
FIT GUIDE

The world of jeans has its own language and sometimes the purely technical terms and fits means that you can no longer find the fit that suits you best. In only a few easy steps, the JOOP! JEANS FIT GUIDE helps you find the jeans that suit both you and your lifestyle best.

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