The JOOP! Fall/Winter Collection 2019 entitled ‘Urban Ambassador’ is stepping out on a journey through the bustling cities and cultural hubs of our times. As a campaign shooting location various spots in Berlin offered suitable urban scenery.
The campaign introduces the Brazilian Model, Raica Oliviera, who mirrors and interprets the self-evident sexiness of JOOP! Woman. Self- and style-conscious by her side: Edward Wilding and Steven Chevrin - who both embody the urban lifestyle of the modern man.