Behind the

Take a closer Look Behind the Scence of Fall/Winter 2019 Campaign.

The JOOP! Fall/Winter Collection 2019 entitled ‘Urban Ambassador’ is stepping out on a journey through the bustling cities and cultural hubs of our times. As a campaign shooting location various spots in Berlin offered suitable urban scenery.

The campaign introduces the Brazilian Model, Raica Oliviera, who mirrors and interprets the self-evident sexiness of JOOP! Woman. Self- and style-conscious by her side: Edward Wilding and Steven Chevrin - who both embody the urban lifestyle of the modern man.

Photographer Jana Gerberding gently guides the viewer to places of beauty and masters the game with ambivalence. The successful fashion photographer from Berlin describes this search as something unconscious, which she does not plan, but still can always be found in her work.


Discover the Fall/Winter 2019 Campaign.

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