RESOURCES
RESOURCES
WE OPT FOR MORE SUSTAINABLE RAW MATERIALS AND CERTIFICATION!
On our journey towards more sustainability, we replace conventional raw materials with more sustainable, ecological ones.
Part of our collection is already developed with sustainability in mind. It is now under consistent expansion with the aim of being 100% sustainable by 2030.
In order to meet our own and our customers' requirements in terms of sustainability and traceability, we have been certified for the "GOTS" (Global Organic Textile Standard) seal as well as for the "RWS" (Responsible Wool Standard) and the "Global Recyled Standard" seal in 2020. More information about this you can find below!
BETTER COTTON
Since April 2020, JOOP! has also been a proud member of the Better Cotton Initiative (BCI). Better Cotton is sourced through a mass balance system and is not physically traceable to the final products. BCI farmers benefit from the demand for Better Cotton in the same quantities as we procure.
We have set ourselves the goal of using predominantly sustainable raw materials in our collections, which we identify by self-created brand icons on the product. By 2030 we aim to source 100% more sustainable cotton, and at least 50% based on Better Cotton (BCI), organic cotton and GOTS-certified cotton by 2025.
RESPONSIBLE WOOL
JOOP! is using an increasing quantity of mulesing-free merino wool in its knitwear and ready-to-wear collections, such as the knitwear basics – a decision that upholds animal welfare and meets our desire for more sustainable, animal-friendly product quality.
Mulesing is a technique used on young merino sheep in order to prevent infestation of the animal’s wool with fly maggots. A section of skin is removed around the animal’s tail, which is often the site where the flies lay their eggs. Because the skin is often removed without anaesthetic or follow-up care and the scar often becomes inflamed, this process is painful and distressing for the animals. This type of fly is found throughout Australia but not in countries such as Uruguay, Patagonia, South America , South Africa, Spain and Portugal, which means they are able to guarantee mulesing-free merino wool. That is why we source our merino wool exclusively from countries that can guarantee mulesing-free wool.
There is as yet no internationally recognised mulesing-free certificate. Certificates such as GOTS, RWS and ZQ Merino, however, guarantee animal welfare and prohibit mulesing in their standards.
RESPONSIBLE WOOL
JOOP! is using an increasing quantity of mulesing-free merino wool in its knitwear and ready-to-wear collections, such as the knitwear basics – a decision that upholds animal welfare and meets our desire for more sustainable, animal-friendly product quality.
Mulesing is a technique used on young merino sheep in order to prevent infestation of the animal’s wool with fly maggots. A section of skin is removed around the animal’s tail, which is often the site where the flies lay their eggs. Because the skin is often removed without anaesthetic or follow-up care and the scar often becomes inflamed, this process is painful and distressing for the animals. This type of fly is found throughout Australia but not in countries such as Uruguay, Patagonia, South America , South Africa, Spain and Portugal, which means they are able to guarantee mulesing-free merino wool. That is why we source our merino wool exclusively from countries that can guarantee mulesing-free wool.
There is as yet no internationally recognised mulesing-free certificate. Certificates such as GOTS, RWS and ZQ Merino, however, guarantee animal welfare and prohibit mulesing in their standards.
LEATHER
Since 2015, we have consistently refrained from using fur from fur farming in our jackets, hoods and caps, for example. Our exclusive leather jackets are made using strictly selected leather and fur from livestock.
0% DOWN
JOOP! also renounces the use of real down. Instead, we use highly functional and partially recycled filling materials that are even superior to conventional down in terms of moisture management, washability and comfort.
0% DOWN
JOOP! also renounces the use of real down. Instead, we use highly functional and partially recycled filling materials that are even superior to conventional down in terms of moisture management, washability and comfort.
PACKAGING
Our commitment to using more sustainable resources not only applies to our collections, but also to our packaging material.
Since 2022, our JOOP! bags have been made exclusively using recycled material and natural, biodegradable dyes. For the delivery of our online orders to wholesale customers, we use FSC-certified boxes by GREENCO and mailing bags with PVC-free, recyclable adhesive tapes.
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