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JOOP! Sustainability SEXY
sustainably sexy
WE CREATE A BETTER FUTURE
we create a better future


JOOP! represents innovative, pioneering design and
high-quality products. Our fashion embodies sexiness as

SELF-CONFIDENCE, SOPHISTICATION AND STRENGTH.


As a brand, we are equal to the challenges of our times and are continually working to improve on what we do. Sustainability is of central importance to us. As a result, we asked ourselves how we can unite these factors in order to remain attractive and appealing while also being sustainable.

With the motto “sustainably sexy”, we have found a long-term response and developed a strategy that benefits both the environment and you, our customer. We have set ourselves concrete, ambitious targets and have already started to implement change processes that we will continue to turn into reality as time goes on.

Find out here what has changed at JOOP! in terms of sustainability,
and what is set to change in the future.



JOOP! represents innovative, pioneering design andhigh-quality products. Our fashion embodies sexiness as


SELF-CONFIDENCE, SOPHISTICATION AND STRENGTH.


As a brand, we are equal to the challenges of our times and are continually working to improve on what we do. Sustainability is of central importance to us. As a result, we asked ourselves how we can unite these factors in order to remain attractive and appealing while also being sustainable.


With the motto “sustainably sexy”, we have found a long-term response and developed a strategy that benefits both the environment and you, our customer. We have set ourselves concrete, ambitious targets and have already started to implement change processes that we will continue to turn into reality as time goes on.


Find out here what has changed at JOOP! in terms of sustainability, and what is set to change in the future.

NOT JUST WORDS
JEANS FOR FUTURE
ALL ABOUT HUMANITY
not just words
jeans for future
all about humanity
JOIN OUR MISSION
join our mission