Welcome to the world of JOOP!

Spring/Summer 2016


The new spring/summer collection 2016 is a blend of tradition and modernity, locality and urbanity, combining fashion, design and architecture.

International top models Edward Wilding and Patrycja Gardygajlo are the JOOP! couple and faces of the new campaign 2016. The urban fashion couple were snapped by fashion photographer Horst Diekgerdes against the backdrop of the cubist Griebnitzsee villa in Potsdam.

see more
Spring/Summer 2016 Collection Movie

Have a Look

Fashion, models, photographer, director, cameraman, stylists, designer and - action! Everything revolves around the new JOOP! spring/summer collection against the backdrop of the Griebnitzsee Villa in Potsdam.



The world seen as a melting pot of myriad different cultures inspired the JOOP! designers to create the new “Meltin’ Culture” menswear spring/summer collection. JOOP! man is cosmopolitan and enjoys embarking on journeys of discovery. This can also be seen in how he dresses. 

Elegance and sportiness, minimalism and extroversion, masculinity and emotionalism, body tone and nonchalance make an exciting statement and inspire style creation.



JOOP! woman consciously and sensually shows her style. She wears and combines urban and contemporary fashion.

The new JOOP! women’s spring/summer collection (“Meltin’ Culture”) places accessories centre stage. Fashionable companions such as bags, shoes, scarves, jewellery, watches and sunglasses add the perfect touch to a summer look.


Minimalist design with maximum functionality: JOOP! bags are stylish summer companions.


With JOOP! Glasses, modern men and women show their true colours. A fashionable design, long-lasting materials and excellent JOOP crafting! Corrective glasses and sunglasses mean you both see and look better.


From classic loafers and sandals to sneakers and elegant high heels - the new JOOP! shoe collection is perfect for every occasion.

Time & Jewellery

The new collection includes the right it-piece for every taste and occasion, and ensures that whoever wears it shines. 

New LIVING Inspirations

JOOP! doesn’t only make a statement in fashion design. With the new Living Collection, it also offers a complete lifestyle concept for living, sleeping, washing and wellbeing.

JOOP! Showrooms

Since 2016, the art nouveau villa at Harvestehuder Weg 22 in Hamburg has once again became the home of JOOP! and also its latest showroom.

all information