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Campaign / Lookbooks
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Insights
DYNAMIC 2.0
HIGH FLEXIBILITY
HIGH COMFORT
SIMPLY IN STYLE!
Campaign
spring / summer 2021
The JOOP! spring/summer 2021 collection embodies a positive attitude to life and a feeling of summery light-heartedness and ease.
Inspired by the phrase “The New Summer Easiness”, the new JOOP! collection makes a real statement. It’s all about living intentionally – and confidently – in the moment, valuing and celebrating the here and now.
Campaign
spring / summer 2021
The JOOP! spring/summer 2021 collection embodies a positive attitude to life and a feeling of summery light-heartedness and ease.
Inspired by the phrase “The New Summer Easiness”, the new JOOP! collection makes a real statement. It’s all about living intentionally – and confidently – in the moment, valuing and celebrating the here and now.
A LOOK BEHIND THE SCENES
The JOOP! Spring Summer 2021 campaign was produced at the beginning of September 2020 on the shores of Lake Constance nearby the JOOP! headquarters in Kreuzlingen. The workspace of the brand thereby became the setting for a unique campaign shoot. The water and the natural shores of Lake Constance formed the perfect back round to stage the key looks of the new Spring/Summer Collection 2021. Interpreted in a modern and innovative way by the well-known German photographer Jana Gerberding, the result were expressive and grabbing images with an authentic feel, reflecting the life-affirming, relaxed yet active summer feeling.
IT`S A LOVE AFFAIR
The bags of the new "Cortina Amore" series as your new favorite accessory, let hearts leap with much attention to details and a print to fall in love with.
IT`S A LOVE AFFAIR
The bags of the new "Cortina Amore" series as your new favorite accessory, let hearts leap with much attention to details and a print to fall in love with.
THE PAPER N°10
This issue of the JOOP! PAPER is a good reason to celebrate! It is the 10th edition and therefore our anniversary issue!
To kick off this year, the new issue is dedicated entirely to the guiding principle "New Times, New Perspectives".
Under the heading "THE NEW SUMMER EASINESS" the new summer collection presents itself refreshingly positive and spreads a feeling of lightness and joie de vivre. All key pieces and novelties of the collection are staged in the new issue - from the new bags of the Cortina Amore series to the new JOOP! Dynamic Capsule Collection.
Another highlight of the issue is the JOOP! Family Series in which ten more unique characters from the JOOP! team are presented. In the context of "10 VISIONS, 1 TOMORROW" they talk about their personal wishes and visions for the future.
For the season launch in mid-March, the paper will be handed out at the JOOP! POS as well as an inserted in the online store's shipping packages.
JOOP! FAMILY #2 -
10 VISIONS FOR A GREATER TOMORROW
A peek behind the scenes at JOOP! with a JOOP! family portrait and their visions of tomorrow.
JOOP! FAMILY #2 -
10 VISIONS FOR A GREATER TOMORROW
A peek behind the scenes at JOOP! with a JOOP! family portrait and their visions of tomorrow.
campaign fall / winter 2020
Out of the city, up to the top of the mountain and off to the world of alpine hot spots. Under the slogan "A winter affair" JOOP! starts into the cold season with collections featuring modern and casual yet eye catching pieces.
A LOOK BEHIND THE SCENES
The JOOP! Campaign photoshoot took place with a backdrop of fascinating landscapes and spectacular views on the top of swiss mountains in St. Moritz beginning of the year.
A LOOK BEHIND THE SCENES
The JOOP! Campaign photoshoot took place with a backdrop of fascinating landscapes and spectacular views on the top of swiss mountains in St. Moritz beginning of the year.
dynamic products
The JOOP! Dynamic Products focus on sportiness. Easy-care properties and resistance to creasing also dominate the collection thanks to better product performance.
REBECCA MIR
MEETS JOOP!
REBECCA MIR
MEETS JOOP!
Rebeccas Style und Arbeitsstil passen perfekt zum JOOP! 24-Stunden-Look und so setzt Rebecca die Highlights der neuen JOOP! Herbst/Winter-Kollektion gekonnt und authentisch in Szene
Runway Looks
Fall / winter 2020
Get in the mood for the new fall / winter season and get inspiered by the JOOP! runway movies.
JOOP! PAPER
fall / winter 2020
JOOP! PAPER
Das neue JOOP! Paper widmet sich ganz dem neuen Kollektionsthema «A Winter Affair». Hinaus aus der pulsierenden Stadt zieht es das JOOP! Couple im Herbst/ Winter 2020 hinauf auf hohe Gipfel und hinein in die Welt alpiner Hot Spots. Vor der Kulisse faszinierender Landschaften und spektakulärer Panoramen werden die besonderen Momente des Lebens zelebriert und kultiviert.
JOOP! Family
ALL ABOUT WOMEN
Exciting insights into the development and style of the new JOOP! Women collection are provided in the exclusive interview with Anke Ratzsch, Brand Director for Joop! Women, Claudia Becker, Head of Design Joop! Women, and Frederik Beltner, Specialist Technical Design JOOP! Women.
ALL ABOUT
WOMEN!
Contemporary, sophisticated but not aloof – the newly redesigned style of JOOP! Women inspires with versatility, clean lines and feminine details.
Exciting insights into the development and style of the new JOOP!.
ALL about women!
Endlich ist es soweit: JOOP! Women wurde neu ausgerichtet und erscheint zur kommenden Herbst/Winter Saison in neuem Glanz.
