Campaign / Lookbooks
As an internationally renowned product and brand designer, Peter Schmidt (THE STUDIOS) has a special talent for showcasing brands in a way that embraces all their facets.Not only did he design the JOOP! lettering for the brand, but also the JOOP! cornflower logo. As a small tribute to the JOOP! cornflower and the creator of the original version in this context an exclusive interview with the icon maker himself!