Spring/Summer 2018

Dare it!

Campaign

Dare it!

Rich colors, light fabrics and attractive silhouettes — the new JOOP! summer campaign plays with the exciting contrasts of summer in the city.

To the campaign

Spectacular
View

At First
Sight

Striking
Features

Men Lookbook

Individuality in favor

Fresh colors and exciting details connect sporty elements with luxurious craftsmanship. In combination with ultralight materials we created casual summer looks with a pleasant, lightweight feel.

To the looks
Women Lookbook

Summer Lightness

The modern, confident woman moves freely in the hot spots of the summery city. The new JOOP! Looks create vibrant outfits for light summer days with feminine silhouettes, layering effects and floral accents.

To the looks

How to
Wear

Say Yes
to Grey

The Best
of Blue

As Seen
in Green