With the motto “Get connected”, the new JOOP! Fall/Winter season shows that fashion is the way we connect with one another. Every JOOP! collection is a reflection of the times and of contemporary lifestyle. The collections communicate emotions and attitudes, unite people, moments and moods with the latest trends and movements of the times.

The digitization of our private and working lives creates new opportunities to connect with people in a variety of ways. At the same time, the interplay of work and leisure creates new challenges in terms of contemporary clothing:

Multifunctionality and versatility are incredibly important, as are comfort and the feel-good factor.

In our new Fall/Winter collection, we address the signs of the times without losing sight of the core values of our brand. The new looks unite the zeitgeist with tradition, coolness with comfort, progressive attitudes with tradition and individuality with belonging.

So, LET’S GET CONNECTED!

Your JOOP! Team