OUR STORY - OUR STYLE
In the 1990s, the German brand JOOP! was founded by the well-known designer Wolfgang Joop and began to develop into a successful lifestyle brand. We are a hedonistic brand. We have a passion for sophisticated design and the courage to express ourselves. Statement-setting colours and perfect fits are what we stand for.
The looks are extroverted and sexy but also emotional and passionate, they communicate conviction and individualism. JOOP! represents confidence and style that lasts. Enjoying life to the fullest. Discerning, but not aloof. Well dressed casually for 24 hours. These are the style principles of JOOP!.
The looks are extroverted and sexy but also emotional and passionate, they communicate conviction and individualism. JOOP! represents confidence and style that lasts. Enjoying life to the fullest. Discerning, but not aloof. Well dressed casually for 24 hours. These are the style principles of JOOP!.
