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JOOP! LOVES ST. TROPEZ

Jet set feeling, Savoir Vivre and Laissez-faire. Where better to spend the summer in style than on the Côte d'Azur. The light, the colours and the glamour factor inspired us for the new JOOP! Spring/Summer 24 collection. Casual and luxurious, airy and carefree, like a summer fling. Enjoy a relaxed café au lait in the harbour, a stylish lunch at Nikki Beach or a party at Caves du Roy, thanks to our new looks you can always look your best in any mood and situation. Summer here we come!

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FRENCH CHIC

The new JOOP! Spring/Summer Collection 2024 explores the picturesque colour palette of the French Riviera. Vibrant colours and all shades of blue reflect the sea, sky and landscape to create a bright, summery atmosphere. Delicate summer pastel shades are set off by navy, sporty mid-blue and powdery light blue tones.

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CÔTE, COOL

The new JOOP! JEANS Collection is inspired by the freedom and summery lightness celebrated in St. Tropez - from trendy beach clubs like Club 55 and Nikki Beach to summer festivals with cool DJ sets.

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TRÈS FRANCAIS

Our new JOOP! women's collection is a tribute to the French woman, with her glamour, laissez-faire and savoir vivre, for figure-hugging looks that make every woman look cool, elegant and sexy. 

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