OUR HISTORY
In the 1990s, JOOP! began its development into a successful lifestyle brand. To this day, the spirit of founder Wolfgang Joop remains at the heart of the brand. The range now includes fashion, bags and shoes, jewelry and watches, eyewear, body and beachwear, legwear and hosiery, as well as a living collection. Building on this heritage, the JOOP! team works daily to ensure the brand's continued success.
THE CORNFLOWER – AN ICONIC SYMBOL
The JOOP! Cornflower is much more than just a flower. It is our heritage, an iconic symbol, the unmistakable face of the brand – and has been since the early 1980s. With its high recognition value, the iconic Cornflower represents our roots and is reinterpreted every season on bags, luggage, clothing, shoes, and accessories for JOOP! men and women. Statement pieces with style that combine an endless passion for design and a firm commitment to quality. We love flower power!
CORNFLOWER
The JOOP! Cornflower is much more than just a flower. It is our heritage, an iconic symbol, the unmistakable face of the brand – and has been since the early 1980s. With its high recognition value, the iconic Cornflower represents our roots and is reinterpreted every season on bags, luggage, clothing, shoes, and accessories for JOOP! men and women. Statement pieces with style that combine an endless passion for design and a firm commitment to quality. We love flower power!
JOOP! IS CONFIDENCE, SEXINESS AND STYLE THAT LASTS.
JOOP! – HEDONISM WITH STYLE
JOOP! is a hedonistic brand that celebrates life with style and passion. We celebrate status – with a natural sense of elegance and expressiveness.
Our passion is for sophisticated design, which is reflected in emotional, extroverted, and sexy looks.
For us, sexiness means feeling comfortable in your own skin and confidently showing your inner strength.
JOOP! JEANS IS A STATEMENT
JOOP! JEANS stands for urban coolness, progressive lightness, and a contemporary denim look—characterized by the typical JOOP! self-confidence and a clear vision of the future.
AUTHENTIC. BRAVE. ICONIC.
More than just denim: JOOP! JEANS is made for those who have the courage to stand out. Uncompromising. Confident. Different.
The brand is anchored in authenticity, driven by attitude – and ready to become an icon.
JOOP! – HEDONISM WITH STYLE
JOOP! is a hedonistic brand that celebrates life with style and passion. We celebrate status – with a natural sense of elegance and expressiveness.
Our passion is for sophisticated design, which is reflected in emotional, extroverted, and sexy looks.
For us, sexiness means feeling comfortable in your own skin and confidently showing your inner strength.
JOOP! JEANS IS A STATEMENT
JOOP! JEANS stands for urban coolness, progressive lightness, and a contemporary denim look—characterized by the typical JOOP! self-confidence and a clear vision of the future.
AUTHENTIC. BRAVE. ICONIC.
More than just denim: JOOP! JEANS is made for those who have the courage to stand out. Uncompromising. Confident. Different.
The brand is anchored in authenticity, driven by attitude – and ready to become an icon.
THE WORLD OF JOOP!
JOOP! is more than fashion—it's a global lifestyle. Our styles are available around the world:
FIND US
Discover the world of JOOP! – right in your neighborhood.
Whether stores, store finder, or showrooms: here you will find all the places where you can experience JOOP!