JOOP! is confidence, sexiness and style that lasts.
In the 1990s, JOOP! began its evolution into a successful lifestyle brand. To this day, the spirit of founder Wolfgang Joop is the DNA of the brand. The range now includes fashion, bags and shoes, jewellery and watches, eyewear, bodywear and beachwear, legwear and hosiery, as well as a Living Collection. Building upon this heritage, the JOOP! team works every day to ensure the continued success of the brand.
THE CORNFLOWER — AN ICONIC SYMBOL
The JOOP! cornflower is much more than a flower. It is our heritage, a cult symbol, the unmistakeable face of the brand – and has been since the beginning of the 1980s. With its high degree of recognition, the iconic cornflower logo represents our roots and is re-interpreted every season anew on bags, luggage, clothing, shoes and accessories for JOOP! Men and Women. Statement pieces with style that unite endless passion for design and a firm commitment to quality. We love flower power!
THE CORNFLOWER — AN ICONIC SYMBOL
The JOOP! cornflower is much more than a flower. It is our heritage, a cult symbol, the unmistakeable face of the brand – and has been since the beginning of the 1980s. With its high degree of recognition, the iconic cornflower logo represents our roots and is re-interpreted every season anew on bags, luggage, clothing, shoes and accessories for JOOP! Men and Women. Statement pieces with style that unite endless passion for design and a firm commitment to quality. We love flower power!
THIS IS JOOP!
JOOP! stands for natural sexiness and celebrates status and self-confidence. JOOP! is a hedonistic brand with a passion for sophisticated design and the courage to express it. JOOP! stands for colours that make a statement and for perfect fits. The looks are extroverted and sexy, but also emotional and passionate, conveying conviction and individuality.
The JOOP! style principles reflect the philosophy of enjoying life to the full, while always embodying a dressed-up nonchalance. The brand stands for a refined yet relaxed look that is sophisticated without ever appearing unapproachable.
THIS IS JOOP!
JOOP! stands for natural sexiness and celebrates status and self-confidence. JOOP! is a hedonistic brand with a passion for sophisticated design and the courage to express it. JOOP! stands for colours that make a statement and for perfect fits. The looks are extroverted and sexy, but also emotional and passionate, conveying conviction and individuality.
The JOOP! style principles reflect the philosophy of enjoying life to the full, while always embodying a dressed-up nonchalance. The brand stands for a refined yet relaxed look that is sophisticated without ever appearing unapproachable.
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We are a hedonistic brand. We celebrate life with style and make our own decisions.
QUALITY
We have a passion for sophisticated design, the courage to express ourselves and always strive for a perfect fit.
SEXINESS
Our collections emphasize individual personality. For us, sexiness means feeling comfortable in your own skin and radiating self-confidence.
The product portfolio includes menswear and womenswear in the premium segment and is aimed at self-assured and style-conscious men and women with a high affinity for fashion and design. The JOOP! and JOOP! JEANS Collections impress with their innovative design and high quality materials and workmanship.
JOOP! LIVING
From soft bed linen and terry towels in extra-fluffy quality to fine porcelain, high-quality placemats and trendy home accessories: the JOOP! Living collection creates an inviting atmosphere and makes every living area shine.