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JEANS FOR FUTURE

JEANS FOR FUTURE

WE OPT FOR MORE SUSTAINABLE DENIM PRODUCTION!

Less water, energy, chemicals and emissions and more reprocessing, reuse, recycling and upcycling – this goal has also become a priority at JOOP! The production of JOOP! Jeans is already predominantly sustainable.


As a result, we are not only proud of the characteristic design of our jeans, but also of the more sustainable manufacturing steps. 

From fibre extraction and fabric production through resource-saving processing and the intricate sewing process all the way to the perfect finish, the long list of processing steps involved makes JOOP! Jeans a premium product that guarantees long-lasting wear and a sustainable environmental approach.

gestapelte Jeans
Icons Fabrics

FABRICS


When choosing the fabric for JOOP! Jeans, we primarily use cotton from more sustainable cultivation. We procure most of our outer fabrics from carefully selected, highly qualified weaving mills from Italy, Egypt and Turkey.

gestapelte Jeans

FABRICS

When choosing the fabric for JOOP! Jeans, we primarily use cotton from more sustainable cultivation. We procure most of our outer fabrics from carefully selected, highly qualified weaving mills from Italy, Egypt and Turkey.

Icons Fabrics
Icons Finishing

FINISHING


The finishing process is what gives JOOP! Jeans their unique, authentic look. In this area of production, too, the use of cutting-edge laser machines and innovative ozone technologies from leading European manufacturers helps us to significantly reduce our use of water, energy and chemicals.

JOOP! Jeans Nähmaschine
JOOP! Jeans Nähmaschine

FINISHING

The finishing process is what gives JOOP! Jeans their unique, authentic look. In this area of production, too, the use of cutting-edge laser machines and innovative ozone technologies from leading European manufacturers helps us to significantly reduce our use of water, energy and chemicals.

Icons Finishing
JOOP! Jeans Legebild
Icons Crafting

CRAFTING


Modern finishing processes enable the environmentally friendly creation of JOOP! denim fabrics. This helps us to save significant amounts of water, energy and chemicals. The water used in production is subsequently filtered, prepared and partially returned to the production cycle for reuse.

JOOP! Jeans Legebild

CRAFTING

Modern finishing processes enable the environmentally friendly creation of JOOP! denim fabrics. This helps us to save significant amounts of water, energy and chemicals. The water used in production is subsequently filtered, prepared and partially returned to the production cycle for reuse.

Icons Crafting

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#joopsustainability