JOOP! PROUDLY PRESENTS THE RELAUNCH OF JOOP! JEANS WOMEN

Kreuzlingen, April 2024. JOOP! relaunches JOOP! JEANS WOMEN as an independent collection. The official première is planned for the summer collection 2025 and not only promises an authentic fit and iconic styles, but also a completely new design.

The market launch is the next logical step following consistently positive developments in the other divisions. In addition to the successful JOOP! MEN collection, both the JOOP! Womenswear and JOOP! JEANS MEN ranges have recorded double-digit growth rates ever since their relaunch in 2020 and 2016 respectively. Through the addition of JOOP! JEANS WOMEN, JOOP! therefore commences the next chapter in this success story and strengthens its leading position in the fashion market.

JOOP! Managing Brand Director Thorsten Stiebing comments, ‘With the addition of JOOP! JEANS WOMEN, we have now filled all rooms in the house of JOOP! JOOP! JEANS has always had such a cult character and a really unique vibe – and this still stands today. Our brand has even more growth potential, and JOOP! JEANS WOMEN is destined to play a key role in strengthening this further.’

JOOP! JEANS WOMEN is a statement for women from the age of 25 who love authentic, informal looks. Playful prints, logomania, sexiness and intriguing details exude the iconic spirit of JOOP! JEANS, which runs through the entire collection.

In keeping with its heritage, the collection’s main focus is on jeans in a variety of fits and washes. These are joined by colour-coordinated, theme-matched shirts, sweatshirts, knitwear and outerwear in addition to blouses, dresses, skirts, bags and accessories. Prices for the new collection range from €119 to €199 for denim, €39 to €99 for shirts and €199 to €399 for outerwear.

Under the leadership of JOOP! WOMEN Brand Director Anke-Christin Ratzsch, the collection was created with a clear vision. ‘The JOOP! JEANS range is young and playful with a touch of cool sexiness. Our approach is spontaneous and instinctive. Through the characteristic exclamation mark on the labelling and our unmistakeable JOOP! logomania, the collection is one thing above all else: unique, and therefore constitutes another inherent part of the JOOP! vision.’

Designers Karl Zimmermann and Markus Brunner, who have been supporting the company as external design consultants since April 2023, bring an extra dimension to the range with their denim expertise. Trade press and buyers will be given a sneak peek of the collection at an exclusive preview from April 2024, followed by its official launch in JOOP! showrooms in June 2024.

Through JOOP! JEANS, JOOP! WOMEN responds to the diverse demands of modern, strong women. While the fashion focus of JOOP! JEANS is relaxed and authentic, JOOP! WOMEN appeals to the feminine, elegant, emotional side. Together, both ranges offer a strong price/quality ratio combined with sexy attitude. 

Corresponding campaigns and POS material will accompany the brand launch in January 2025. 

THE JOOP! BRAND

JOOP! is the successful lifestyle brand with German roots and international renown. The product portfolio spans premium menswear and womenswear and is aimed at confident and stylish men and women with a strong interest in fashion and design. The JOOP! and JOOP! JEANS collections impress with their innovative designs and high-quality fabrics and finishes. JOOP! stands for self-evident sexiness and celebrates status and confidence. Bags and shoes, jewellery, watches and eyewear, bodywear, beachwear, legwear and hosiery join a living collection to complete the portfolio.

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For press enquiries and further information, please contact:

Sophie Leistle

Strellson AG

Sonnenwiesenstrasse 21

8280 Kreuzlingen, Switzerland

Phone +41 (0)71 686 3217

sophie.leistle@joop.com