JOOP! is confidence, sexiness and style that lasts.
The development of JOOP! into a successful lifestyle brand began in the 1990s. To this day, the spirit of founder Wolfgang Joop forms the DNA of the brand. The range now includes fashion, bags and shoes, jewelry and watches, eyewear, body and beachwear, legwear and hosiery as well as a living collection. Building on this heritage, the JOOP! team works every day to ensure the brand's continued success.
THE CORNFLOWER — AN ICONIC SYMBOL
The JOOP! cornflower is much more than a flower. It is our heritage, a cult symbol, the unmistakeable face of the brand – and has been since the beginning of the 1980s. With its high degree of recognition, the iconic cornflower logo represents our roots and is re-interpreted every season anew on bags, luggage, clothing, shoes and accessories for JOOP! Men and Women. Statement pieces with style that unite endless passion for design and a firm commitment to quality. We love flower power!
THE CORNFLOWER — AN ICONIC SYMBOL
The JOOP! cornflower is much more than a flower. It is our heritage, a cult symbol, the unmistakeable face of the brand – and has been since the beginning of the 1980s. With its high degree of recognition, the iconic cornflower logo represents our roots and is re-interpreted every season anew on bags, luggage, clothing, shoes and accessories for JOOP! Men and Women. Statement pieces with style that unite endless passion for design and a firm commitment to quality. We love flower power!
THIS IS JOOP!
JOOP! stands for self-evident sexiness and celebrates status and self-confidence. JOOP! is a hedonistic brand with a passion for sophisticated design and the courage to express it. JOOP! stands for colors that make a statement and for perfect fits. The looks are extroverted and sexy, but also emotional and passionate, conveying conviction and individuality.
The style principles of JOOP! reflect the philosophy of enjoying life to the full while always embodying a dressed-up nonchalance. The brand stands for a sophisticated yet relaxed look that appears sophisticated without ever appearing unapproachable.
THIS IS JOOP!
JOOP! stands for self-evident sexiness and celebrates status and self-confidence. JOOP! is a hedonistic brand with a passion for sophisticated design and the courage to express it. JOOP! stands for colors that make a statement and for perfect fits. The looks are extroverted and sexy, but also emotional and passionate, conveying conviction and individuality.
The style principles of JOOP! reflect the philosophy of enjoying life to the full while always embodying a dressed-up nonchalance. The brand stands for a sophisticated yet relaxed look that appears sophisticated without ever appearing unapproachable.
show off
We are a hedonistic brand. We celebrate life with style and make our own decisions.
QUALITY
We have a passion for sophisticated design, the courage to express ourselves and always strive for a perfect fit.
SEXINESS
Our collections emphasize individual personality. For us, sexiness means feeling comfortable in your own skin and radiating self-confidence.
The product portfolio includes menswear and womenswear in the premium segment and is aimed at self-confident and style-conscious men and women with a high affinity for fashion and design. The JOOP! and JOOP! JEANS collections impress with their innovative design and high quality materials and workmanship.