The new JOOP! Paper Spring/Summer 2026 issue opens the season with a sense of space, light, and modern lightness.
Against the impressive backdrop of the Portuguese Atlantic coast, clear silhouettes meet sun-bleached shades, urban elegance meets relaxed Mediterranean attitude. The photo series captures that moment when precision and freedom merge – a tribute to the summer road trip in its most confident form.
Discover the JOOP! Paper in digital format and shop the latest summer looks directly!
The Paris pleat-front trousers in an elegant wide silhouette make quite the impression in this checked pattern with waist pleats and pressed creases. The back welt pockets and concealed fastening accentuate the stylish design. The logo pendant on the front belt loop adds an iconic accent. When paired with a blouse, this essential piece is perfect for formal occasions.
With an adjustable drawstring and belt loops at the waistband, the Maxton chinos have a casual jogging style twist. Side pockets and welt back pockets provide a classical touch. A logo tag rounds off the comfortable design. This versatile piece is perfect for simple and smart outfits. The lightweight cotton blend provides a comfortable fit.
With an adjustable drawstring and belt loops at the waistband, the Maxton chinos have a casual jogging style twist. Side pockets and welt back pockets provide a classical touch. A logo tag rounds off the comfortable design. This versatile piece is perfect for simple and smart outfits. The lightweight cotton blend provides a comfortable fit.
These knee-high stockings feature a modern mesh look with the iconic cornflower. Stretch nylon and a non-pinching cuff ensure a comfortable finish.
Gold and silver accents in a harmonious style combination characterise the design of the feminine JOOP! women's watch in IP gold refined stainless steel. The luxurious, warm gold tone lends the accessory modern elegance, accentuated by the intricately finished dial and a minimalist embossed logo – a timelessly beautiful eye-catcher for any style and occasion.
These sunglasses boast a rectangular shape with tinted lenses and UV protection, ensuring a styling upgrade for sunny days. Narrow, tapered arms with a sophisticated logo detail define the look, while the lightweight frame makes them very comfortable to wear.
These swim shorts make an expressive statement with their modern logo print design. A patch pocket on the back and a faux zip fastening emphasize the dynamic look. The adjustable drawstring waistband and lightweight inner shorts made from breathable mesh provide optimal comfort at the beach and in the pool.