JOOP Sustainability blue sky with clouds

TOGETHER WE CREATE A BETTER FUTURE!

JOOP! stands for innovative, trendsetting design and high product quality.

Our fashion embodies confidence, sophistication and strength.

As a brand, we embrace the challenges of our time and are firmly committed to continuous improvement. Sustainability lies at our very core. We have set ourselves concrete, demanding objectives and have already initiated more sustainable change processes, which we implement promptly and on an ongoing basis.