Dare it!

Cool Summer

For a sunny

Into the

Above the roofs of Milan — a glimpse
behind the scenes.

Cool cafes, hip rooftop bars and relaxed garden parties: For our spring / summer 2018 campaign shoot, we travelled to summery Milan. In cooperation with our agency INK and the Photographer Sacha Höchstetter, we created our campaign, which combines a hectic job routine with relaxed leisure time and lively nights on the rooftop terrace of the Ceresio 7. Not only because of an excellent Italian cuisine, especially the rooftop pool makes the Ceresio 7 a popular hotspot in Milan and the center of our production. Get carried away with JOOP!, day and night — in the city.