The “A Taste of Life” themed the new JOOP! collection is inspired by colourful and sensual summer enjoyment. Beautiful weather, fine food and a carefree lifestyle are creatively expressed in the collection.



The scope and expressive diversity of the entire collection is like a summer day: spending the morning at the beach with friends, swimming, taking a boat ride, surfing waves or stand-up paddling in JOOP! swim shorts. Meeting for lunch and a cool drink later on being casually or elegantly styled, in the evening it‘s “dressed up” for an exclusive event or dinner.

Behind the Scenes