THE NEW ALPINE
The new JOOP! Winter Collection explores a modern alpine world where natural tranquillity meets contemporary luxury. Inspired by the aesthetic of exclusive mountain retreats and the serene atmosphere of snow-covered peaks, the collection creates a compelling interplay of authentic closeness to nature, modern spirit and a quiet, effortless elegance.
THE MEN’S COLLECTION
Light shades of off-white, beige and brown reflect the natural colour palette of an alpine winter landscape. Premium materials, exceptional craftsmanship and innovative 3D effects lend the collection a sense of modern lightness, tactile depth and graphic structure.
DISCOVER MENTHE WOMEN’S COLLECTION
JOOP! celebrates elegant cosiness as the new expression of luxury. All-white looks, subtle neutrals, premium outerwear and luxurious knitwear combine style with warmth and a comforting sense of ease.
DISCOVER WOMEN
MODERN ICONS
The Fall/Winter 2026 Accessories Collection celebrates the dialogue between timeless elegance and contemporary sophistication. Clean, defined shapes meet premium tactile materials, while warm color palettes are paired with iconic details. From refined, minimalist companions to bold fashion pieces, every accessory makes a confident statement for a season defined by style and expression.
BAGS
The piazza edition shopper rigato imogen
SHOES
The ornare cole slip on
SHOES
The iconic retro sunglasses
WATCHES
The Joop! Chronograph
Alpine Aesthetics. Modern Luxury. Iconic Style.
THE ESSENCE OF FW26
