PORTUGAL
ALONG THE COASTLINE
PORTUGAL – ICONIC MOMENTS
The new JOOP! summer collection pays homage to the wild beauty of Portugal – from its steep, rocky coastlines to endless sandy beaches that stretch like flowing lines across the summer landscape.
Inspired by the historic cities of Lisbon and Porto, the bright blue of the Atlantic Ocean, and the detailed patterns of traditional azulejos, each piece tells a story of the sea, culture, and joie de vivre.
Between cool city vibes and relaxed luxury in hotspots such as Comporta, casual lifestyle blends with cultural heritage. The result: a collection that celebrates summer in all its facets – sensual, light and full of joie de vivre. Summertime at its best!
JOOP! WOMEN SPRING SUMMER 2026
In summer 2026, JOOP! Women strikes a balance between feminine elegance and relaxed casualness. Inspired by the authentic charm and diversity of the Portuguese metropolis of Lisbon, new perspectives open up for a modern mix of urban romanticism and casual tailoring. Romantic influences are more urban than playful this season.
Soft tones such as cream, rosé, and mocha mousse meet strong styles – casual, elegant, and just right for summer.
The new JOOP! Women dresses are like a hug. Whether as a shirt dress, in plain colors or with a floral two-tone print: each dress is more beautiful than the last, accompanying you through the summer and beyond, not just as a wedding guest.
For a more casual look, JOOP! Conflower all-over dresses and shirts offer a modern alternative.
JOOP! MEN SPRING SUMMER26
In summer 2026, JOOP! Men redefines modern confidence – between precise tailoring and relaxed nonchalance. Inspired by the rugged expanse of Portugal's Atlantic coast, an exciting dialogue emerges between clear structure and casual lightness. Contemporary silhouettes meet sun-bleached shades, combining urban precision with the freedom of a self-determined summer road trip.
In the jersey range, mercerized cotton combined with textural play ensures a high-quality feel and look for polo shirts and T-shirts. Resort sets feature exciting 3D textures and redefine fashion standards.
The shirt range has a summery, casual feel. Resort shirts and textured qualities are coming more into focus. Flowing, comfortable materials – especially linen and linen blends, plain or printed – set commercial accents.
Printed shirts with floral themes and subtle minimalist designs make fashion statements.
